Kelu Lurn

Professional Sales Training & Financial Education

Real Stories, Genuine Growth

Started in a cramped Perth office back in 2018, we've learned that successful sales isn't about pushy tactics or complicated funnels. It's about understanding what your clients actually need and showing up consistently with solutions that work.

Early days consultation session showing authentic client interaction

How We Got Here

2018

The Honest Beginning

Declan started with one simple belief — most sales training felt fake and pushy. After watching too many businesses struggle with scripts that didn't fit their personality, he began working one-on-one with Perth business owners who wanted to sell without feeling slimy about it.

2020-2022

Learning What Actually Works

The pandemic taught everyone that relationships matter more than anything else. We refined our approach, focusing on genuine connection-building rather than quick wins. Our clients started reporting better retention rates and more referrals because their sales conversations felt natural and helpful.

2023-2025

Growing With Our Clients

Today, we work with businesses across Australia who've grown tired of aggressive sales tactics. Our approach helps them build sustainable revenue through authentic relationships. No tricks, no pressure — just practical strategies that fit how they want to do business.

What Guides Our Work

Authenticity Over Scripts

We help you find your natural sales voice instead of forcing someone else's words. Your personality is your biggest asset — let's build on that rather than cover it up with generic scripts.

Long-term Thinking

Quick fixes usually break within six months. We focus on building systems and habits that grow stronger over time, creating sustainable revenue streams rather than one-off sales spikes.

Real Business Context

Every strategy we recommend gets tested in actual business situations first. We understand the difference between theory and reality — especially when you're dealing with real clients who have real budgets and real deadlines.

Declan Rothwell consulting with a client on sales strategy development

Declan Rothwell

Sales Strategy Consultant

After spending years watching good businesses struggle with sales approaches that didn't match their values, Declan developed methods that work for people who prefer building relationships over closing deals. He's worked with everyone from solo consultants to established firms, always focusing on sustainable growth rather than short-term tactics.

Relationship-based Selling Revenue Planning Client Retention Business Development