Sales Performance Analytics

Real numbers from Australian businesses using our sales methodology. We track conversion rates, deal velocity, and revenue impact across different industries and team sizes.

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Performance Tracking Since 2021

We've been collecting data from participating Australian businesses for four years now. The numbers come from companies ranging from tech startups in Sydney to manufacturing firms in Perth.

What's interesting is how consistently certain patterns emerge. Teams that implement structured follow-up systems typically see their conversion rates improve within 8-12 weeks. But the real gains show up in months 4-6 when the processes become second nature.

847 Participating Companies

23% Average Conversion Increase

156 Days Average Implementation

92% Retention After 12 Months

Business analytics dashboard showing sales performance metrics

What The Data Actually Shows

Industry Variations Matter

B2B software companies typically see faster results than manufacturing firms. Service businesses fall somewhere in between. The sales cycle length dramatically affects how quickly you'll notice improvements in your metrics.

Team Size Sweet Spot

Teams of 3-8 people show the most consistent improvement patterns. Larger teams need more structured rollout phases. Solo operators often implement faster but need different accountability systems to maintain momentum.

Geographic Performance Patterns

Melbourne and Sydney businesses report slightly higher baseline conversion rates, but Perth and Brisbane companies often show larger percentage improvements. Regional businesses frequently outperform metro areas in relationship-building metrics.

Seasonal Impact Analysis

Australian businesses show predictable seasonal patterns. Q1 implementations typically yield better results than Q4 starts. December performance data often skews lower due to holiday scheduling, while February-March shows consistent upticks.

Osbourne Kelwick

Sales Analytics Specialist

"The most surprising finding? Companies that track their metrics weekly during the first 90 days maintain their improvements much longer than those who check monthly. It's not about perfectionism — it's about catching problems early."